“Content Marketing and Artificial intelligence facts are hard to deny; it is growing day by day and stretching to almost all possible human life areas.”
Artificial intelligence and automation are also making their presence felt in content marketing and assisting in the design marketplace. Artificial intelligence has come up with the tools to produce content creation with a significant amount of data in a fraction of time. Moreover, these tools assist in sharing the content to specific sources without any difficulty.
In the case of design, artificial intelligence tools cover up many mundane tasks such as emailing, coordination between team members or improvising on many small jobs to complete a design.
As we address the application of artificial intelligence in a business scenario, it is worth understanding the definition of artificial intelligence or automation.
Artificial intelligence signifies the simulation of human intelligence or cognitive abilities through machines. The cognitive capabilities involve learning by experience or making decisions in certain situations.
This article describes how artificial intelligence is making its way as the content marketing paradigm and pushing productivity in the design processes.
The Fusion of Content Marketing and Artificial Intelligence tools
The technology is maturing towards a significant level of sophistication. The AI tools, especially in the case of content marketing, have been paving their way towards becoming a crucial part of a marketing strategy.
While forging an effective marketing strategy, it is vital to consider the data and analyze to find the target audience or other metrics, which play a significant role in a marketing strategy’s success.
The AI tools can help in determining specific communication channels to reach your target audience.
There are tools such as IBM’s Lucy that provide extensive research and assist in devising content marketing activities focusing on the targeted approach.
Moreover, some tools are creating an impact on content marketing. They support suggesting the content topic by considering the several metrics over the internet and determining the relevant keywords that have high relevance for your objective, whether you serve as an individual or an entity.
Concurred or Marketmuse has been used substantially for various content marketing purposes. However, the former also audit the content to ascertain the relevance to share content over social media.
Artificial Intelligence in Design
Artwork depends on pure human creativity, which requires a high level of personalization and expression.
There are endless uninspiring little admin activities you need to simplify the new concept in the actual, polished promotional strategy or website design. For instance, the Design Pickle, a software to help the designer, comes with a free subscription to the Zapier. This AI-based solution provides integration service for various tools such as Gmail, Slack, MailChimp, etc. used by the teams. With such integration, a designer can send a real-time update about the design.
Ending…
In content marketing or design, artificial intelligence tools have become quite influential in infusing new ideas and boosting productivity.
Author: Gagann Sharma